PRIVACY POLICY
1. INTRODUCTION
At New Wave Mom (accessible via newwavemom.com), we are deeply committed to safeguarding the privacy and personal data of our users. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We prioritize your privacy and are dedicated to maintaining the trust and confidence of our community.
2. SCOPE OF THIS POLICY AND DATA CONTROLLER ROLE
This Privacy Policy applies to all personal data collected through your use of newwavemom.com and related services. For the purposes of applicable data protection legislation, New Wave Mom is the data controller responsible for the processing of your personal data. If you have any questions about this policy or data processing practices, please contact us at [email protected].
3. CATEGORIES OF DATA PROCESSED
We may collect, use, store, and transfer various categories of personal data, grouped as follows:
– Usage Data: Information about your interaction with our website, including IP address, browser type, location, referring URLs, access times, and pages viewed. This helps us understand site performance and user behavior.
– Account Data: Data provided when you register or maintain an account with us, including your full name, physical address, email address, and telephone number.
– Profile Data: Information about your preferences, purchase history, and behavior on newwavemom.com, including saved items and interests.
– Communication Data: Records of correspondence, including messages submitted via contact forms, emails, and customer support inquiries.
– Technical Data: Information about the devices you use to access our website, such as device type, operating system, network information, and browser configuration.
– Transaction Data: Details of products and services purchased through our site, including billing information, delivery addresses, and payment confirmations (note: payment processing is securely operated by third-party providers).
– Preference Data: Your stated interests, subscriptions, marketing preferences, notification settings, and consent records related to promotional communications.
4. LEGAL BASES FOR PROCESSING
We process your personal data under one or more of the following legal bases:
– Consent: When you have provided clear, affirmative consent for us to process your data for specific purposes (e.g., to receive marketing communications).
– Contractual Necessity: When processing is necessary to perform a contract with you, such as fulfilling an order or managing your account.
– Legitimate Interests: When processing is necessary for the legitimate business interests of New Wave Mom, provided those interests do not override your fundamental rights and freedoms, such as improving site functionality or analyzing usage patterns.
– Legal Obligation: When processing is required to comply with legal or regulatory responsibilities.
5. YOUR RIGHTS
Subject to applicable local laws, you have the following rights regarding your personal data:
– Right of Access: Obtain confirmation as to whether we hold your personal data and request copies.
– Right to Rectification: Request corrections to inaccurate or incomplete information.
– Right to Erasure (‘Right to be Forgotten’): Ask us to delete your data, subject to legal obligations.
– Right to Restrict Processing: Limit how we use your personal data under certain conditions.
– Right to Data Portability: Receive your data in a structured, commonly-used, machine-readable format and transmit it to another controller.
To exercise any of these rights, please contact us via [email protected]. We will respond in accordance with applicable data protection laws.
6. SECURITY MEASURES
We implement the highest standards of security to ensure the integrity of your personal data. Protections include:
– End-to-end encryption of data in transit and at rest
– Role-based access control and audit logs
– Secure user authentication protocols
– Regular backups and disaster recovery measures
– Staff training and ongoing monitoring of compliance practices
Despite our efforts, no transmission method over the Internet is completely secure. However, we strive to use commercially acceptable means to protect your personal information.
7. INTERNATIONAL TRANSFERS
Where data transfers occur outside of your resident jurisdiction (including transfers outside the European Economic Area), we ensure adequate protections are in place. These may include Standard Contractual Clauses approved by the European Commission or compliance with comparable regional legal regimes. By using newwavemom.com, you acknowledge that your data may be transferred, stored, and processed outside of your country of residence.
8. DATA RETENTION
We retain personal data only as long as necessary for the purposes outlined in this policy, including for fulfilling legal, regulatory, and accounting requirements. Specific data retention periods include:
– Account Data: retained for as long as your user account remains active or as otherwise required
– Transaction Data: retained for at least seven (7) years for tax and accounting purposes
– Communication and Support Data: retained for up to five (5) years to resolve disputes or enforce terms
– Marketing and Preference Data: retained until you update or withdraw your consent
– Usage and Technical Data: anonymized and retained for analytics indefinitely or until no longer useful
After these periods, personal data is securely deleted or anonymized.
9. COOKIE POLICY
newwavemom.com uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device and categorized as follows:
– Essential Cookies: Necessary for basic site functionality and access to secure areas.
– Functional Cookies: Enable enhanced features such as remembering language preferences or login details.
– Analytics Cookies: Collect anonymized data to understand how visitors interact with the site.
– Performance Cookies: Help us improve site speed, user interface, and overall performance metrics.
10. COOKIE MANAGEMENT AND COMPLIANCE WITH GDPR & CCPA
When you visit newwavemom.com, you will be prompted with a consent banner to manage your cookie preferences, in line with GDPR and CCPA regulations. You may accept, reject, or customize cookies through the settings panel.
Additionally, you can modify your browser settings to control or block cookies at any time. Note that some essential cookies are required to operate parts of the website, and disabling them may impact user experience.
California residents may exercise their rights under CCPA, including opting out of the sale of personal data through the “Do Not Sell or Share My Personal Information” link, if applicable.
11. SPECIAL PROTECTIONS FOR CHILDREN UNDER 13
We do not knowingly collect personal data from children under the age of 13 without verifiable parental consent. If you believe a child under 13 has submitted personal information through newwavemom.com without appropriate consent, please contact us immediately at [email protected], and we will take steps to delete that information.
12. POLICY UPDATES & USER NOTIFICATIONS
This Privacy Policy may be updated periodically to reflect legal, regulatory, or operational changes. Any material revisions will be communicated via prominent notices on newwavemom.com or via direct communication where appropriate. Your continued use of our services constitutes your acknowledgement of any updates.
13. CONTACT US
If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:
Email: [email protected]
We are committed to ensuring that your privacy rights are respected and upheld. For unresolved privacy concerns, you may have the right to lodge a complaint with a supervisory authority in your jurisdiction.
We are fully committed to compliance with GDPR, CCPA, and other applicable data protection laws. Please contact us at any time for clarification or questions regarding your personal information and data rights.